have lauded 50 Cent in the past for his superb entrepreneurial skills as a business man and for building his G-Unit brand. Now, I think we must separate 50 Cent the business man, from 50 Cent the rapper. Lately the head honcho of the unit is becoming desperate to remain relevant in this fickle business, known as the music industry. Case in point would be the newly released, “Play This On The Radio,” where he takes shots at Oprah.In a feeble attempt to create controversy he calls out Oprah for her distaste of rap music and suggest that the Billionaire media mogul perform fellatio on him. Sexually graphic lyrics are not new to the Queens rapper, but we must questions his intended target. Almost a year ago, he made snide remarks about Oprah that pretty much fell on death ears. I guess this time he wanted to open the flood gates of controversy and get people like Bill O’Riley talking. The problem is ole’ Bill could care less about misogynist lyrics leveled at a black woman.
Lil Wayne narrowly escapes 50’s wrath with a warning, ‘I’m on your heels Mr. Carter, I heard you want me to die ugly.” Then he tells him do not end up on the list and become a missing person like Jah, Camron and Fat Joe, all whom seem to vanish from the public after their ongoing fued with 50 Cent.
Clearly, radio will not play this song and 50 knows this but he is banking on the controversy it will cause, while building up anticipation for his soon to be released album.
After listening to this song, I could not help but to think back on an article I read after Obama was elected president. the article asked,”With President Obama, will Hip hop be forrced to change its tune?”. The author of that article believed so when she states, “Rappers like Young Jeezy, Rick Ross, T.I., and other ‘dope boy’ rappers, have seemingly put aside their musical message of drugs and guns in favor of a more political one.”
The article closing point was delivered by Reverend Al Sharpton. “You can’t be using the ‘b’ word, the ‘n’ word, the ‘h’ word when you have Barack Obama redefining overnight the image that black people want to have. Here’s the greatest political victory in the history of black America, and the thug rappers can’t come near it. They will have to change or become irrelevant.”
I guess 50 Cent is really irrelevant by today’s standards and he really wants his song played on the radio
